Brad Tritle’s career has been a unique blend of strategic leadership in both the private and public sector, focusing on high technology, telecom and digital health projects, especially as they intersect individual consumer health and wellness. Mr. Tritle serves as President and CEO for vitaphone e-health solutions in the Americas: a mobile, digital health, telemedicine and patient engagement firm. He serves on the advisory boards of Ubora IT and the Health Record Banking Alliance. Mr. Tritle has chaired both the HIMSS Patient Generated Health Data and Healthcare Social Media Task Forces, has served on the HIMSS Connected Patient Committee, and is a co-author of the HIMSS best-selling book Engage! Transforming Healthcare through Digital Patient Engagement.