Companies face unique hurdles when communicating the value of rare disease treatments to payers. In this context, patient experience data can translate into insights on quality-of-life improvements, treatment burden, and caregiver impact, which helps contextualize clinical evidence and makes treatment value more tangible for payers. In this interview, our experts share best practices for designing payer communications with patient-informed value at the centre.
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~ Annabel de Maria
Chief Patient Officer
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