Alira Health Welcomes Annabel de Maria, Vice President, Patient Engagement

Annabel leads Alira Health’s new Patient Engagement practice, where she helps clients introduce patient-centric activities into their organizations in a meaningful way. The practice is dedicated to helping organizations harness the power of patient insights and using them to make better decisions, impact outcomes, and enhance the patient experience. The practice’s services include the development of patient-care matrices and patient-centricity strategies, a patient knowledge center, advisory boards, and mobilization programs to facilitate true and fruitful interactions that serve stakeholders across the ecosystem and benefit all patients.

“We are thrilled to welcome Annabel to the team and have her lead our newly-established Patient Engagement practice at Alira Health,” said Benjamin Chambon, Chief Commercial Officer at Alira Health. “Annabel is a seasoned expert who brings a wealth of experience and knowledge to our team and will lead the charge in our efforts to make patient-centricity a cornerstone at Alira Health”.

“I firmly believe that patient voices must be heard. Alira Health shares this vision of patient-centricity, which is why I am excited to join this team,” said Annabel. “Together, we will create a bridge between our clients and patient-advocacy groups, empowering patients to help the healthcare industry deliver what they value most in their care”.

Annabel began her career as a part of the Communications Team at Pharmacia & Upjohn. She was then appointed Patient Brand Manager for Viagra at Pfizer and subsequently for Levitra at Bayer. Annabel has also held key roles at Novartis Spain, Almirall (Head of Corporate Communications), and Nestlé Purina (Head of Media Relations, Europe). She served as a freelance consultant in patient strategy, including dedicated experience with Lucentis, Pradaxa worldwide, and the management of Champix’s European strategy.

In addition to her role at Alira Health, Annabel teaches patient advocacy at the Barcelona Biotechnology Institute and is an active collaborator of the patient experience think tank at the Hospital Clinic of Barcelona.

Update – Annabel has been named Chief Patient Officer.