Alira Health Welcomes Annabel de Maria, Vice President, Patient Engagement

News
Published on:
January 26, 2021

BOSTON, MA, USA – Alira Health (www.alirahealth.com), a leading international healthcare and life-sciences advisory firm, is pleased to announce that Annabel de Maria has joined the firm as Vice President, Patient Engagement. Annabel brings an extensive background and noteworthy experience in the patient-engagement sector. She is based out of the firm’s Barcelona, Spain office.

Annabel leads Alira Health’s new Patient Engagement practice, where she helps clients introduce patient-centric activities into their organizations in a meaningful way. The practice is dedicated to helping organizations harness the power of patient insights and using them to make better decisions, impact outcomes, and enhance the patient experience. The practice’s services include the development of patient-care matrices and patient-centricity strategies, a patient knowledge center, advisory boards, and mobilization programs to facilitate true and fruitful interactions that serve stakeholders across the ecosystem and benefit all patients.

We are thrilled to welcome Annabel to the team and have her lead our newly-established Patient Engagement practice at Alira Health,” said Benjamin Chambon, Chief Commercial Officer at Alira Health. “Annabel is a seasoned expert who brings a wealth of experience and knowledge to our team and will lead the charge in our efforts to make patient-centricity a cornerstone at Alira Health”.

I firmly believe that patient voices must be heard. Alira Health shares this vision of patient-centricity, which is why I am excited to join this team,” said Annabel. “Together, we will create a bridge between our clients and patient-advocacy groups, empowering patients to help the healthcare industry deliver what they value most in their care”.

Annabel began her career as a part of the Communications Team at Pharmacia & Upjohn. She was then appointed Patient Brand Manager for Viagra at Pfizer and subsequently for Levitra at Bayer. Annabel has also held key roles at Novartis Spain, Almirall (Head of Corporate Communications), and Nestlé Purina (Head of Media Relations, Europe). She served as a freelance consultant in patient strategy, including dedicated experience with Lucentis, Pradaxa worldwide, and the management of Champix’s European strategy.

In addition to her role at Alira Health, Annabel teaches patient advocacy at the Barcelona Biotechnology Institute and is an active collaborator of the patient experience think tank at the Hospital Clinic of Barcelona.

To learn more about the Alira Health Team

Click here

Related news

Patient Engagement
Publications December 7, 2021
Patient Involvement in Health Technology Assessment Agencies
Learn more about the level of current patient involvement in health technology assessment (HTA) in the European, US, and Canadian HTA agencies with our systematic literature review(...)
Patient Engagement
Publications November 18, 2021
Creating a Lifecycle of Patient Engagement
Discover how you can create a lifecycle of patient engagement to benefit patients and provide you with impactful insights and measurable results to your business.
Patient Engagement
Multimedia July 16, 2021
Alira Health’s Transformation Talks: Creating a lifecycle of Patient Engagement
On the latest episode of Alira Health’s Transformation Talks Podcast, our guests Raj Kannan, CEO & President, Chiasma, Inc., Annabel de Maria, VP Patient Engagement at Alira Health,(...)
Due Diligence MedTech Patient Engagement Pharma
Multimedia April 12, 2021
Evolution of the Drug Delivery Systems Industry and its Increasing Role in Driving Patient Outcomes
In the third episode, Amira Ghozali, Aptar Pharma, Kenny Carberry, and Aude Ouensanga, discuss the evolution of the DDS industry, its relationship with Pharma, and its increasing role(...)
Due Diligence MedTech Patient Engagement
Publications March 24, 2021
Drug Delivery Devices (DDD): Increasing Role in Patient Outcome and Future Trends, New England’s Global Appeal to Foster Collaboration
Download our newest report, Drug Delivery Devices (DDD): Increasing role in patient outcome and future trends, New England’s global appeal to foster collaboration. In this report,(...)
Patient Engagement
Publications January 28, 2021
Creating a Lifecycle of Patient Engagement
At Alira Health, we believe the relationship between healthcare companies and patients should be a partnership. Developing this partnership helps build trust, enhances the patient experience,(...)
Welcome to Alira Health. This site is best viewed in Chrome, Microsoft Edge, or Firefox.