Business Strategy and Go-to-Market in Medical Robotics

We are pleased to announce that on September 27 we will co-host an online workshop “Business Strategy and Go-to-Market in Medical Robotics” with The Hamlyn Centre for Robotic Surgery.

Surgical robotics is leading MedTech conversations around the world. Today, more than 35 platforms are commercially available, and hundreds are currently in development to address a broad spectrum of surgical approaches, from laparoscopy to endoluminal and endovascular, and applications, from general surgery to neurosurgery and diagnostic.

And while the market is extremely active in research and development, commercial success is far from a sure thing: in a market with significant barriers to adoption and dominated by prominent players like Intuitive, business and go-to-market (GtM) strategy is critical to maximizing commercial value.

This workshop will give a comprehensive overview of successful business and GtM strategy for a robotic platform and discussion of well-known case studies and lessons learned.

Participation is free, but spaces are limited so grab your spot today.