Alira Health

Alira Health

European Patients as Partners in Clinical Research 2024

May 14 - 15, 2024 | London, UK

We are excited to announce that we will be sponsoring and speaking at European Patients as Partners in Clinical Research. This conference offers an unparalleled opportunity to hear from leaders in both pharma R&D and patient advocacy on how patient engagement drives greater efficiencies in clinical research with better outcomes.

Join our panel “Value of Patient Involvement Along the Product Lifecycle” and connect with our patient engagement expert Giulia Pierini to discuss the importance of building a product strategy that puts patients first.

Published on:
April 10, 2024

Don’t Miss Our Panel!

Value of Patient Involvement Along the Product Lifecycle

May 14 | 2:30 PM

A truly patient-centric product strategy means continuous engagement with patients to fully understand their needs, preferences, symptomatology, and impact on quality of life, along with how they feel about a new treatment. The product strategy should showcase the patient-related improvements expected from the product over the standard of care.

This panel will explore the importance of aligning patients with company goals, treatment potential, and pre- and post-launch product strategies and cross-functionally communicating that alignment to stakeholders.

The panel will feature two distinguished speakers:

  • Zack Pemberton-Whiteley, Executive Director, Patient Engagement Centre of Excellence at Novartis
  • Marisa Minetti, Patient Research Partner at Chiesi

The discussion will be moderated by our experienced patient engagement expert Giulia Pierini.

About Our Speaker

Giulia Pierini

Giulia Pierini

Principal, Patient Engagement Since 2021, Giulia has focused on patient engagement, specializing in converting patient insights, perspectives, and unmet needs into strategic outputs for companies.

Since 2018, Giulia has been a consultant for the pharmaceutical and medical device industry, working on over 50 strategic projects across therapeutic areas including immunology, dermatology, respiratory and oncology and rare disease. Prior to her consulting work, Giulia spent four years in marketing and sales for big Pharma, and two years as a cellular biotechnology and hematology researcher at the University of Rome La Sapienza.

Having also worked in an operating room for several years during her experience in sales, Giulia is a fierce supporter of how business functions impact patient experience and she believes that clinical treatment and brand strategies will continue to evolve until they’re chiefly focused on patient expectations.

About Our Delegate

Mireia Cortina

Principal, Global Market Access
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