How to Co-Design Your Solution With Patients
How do you ensure your solutions respond to patient needs rather than assuming patient needs? Watch this webinar hosted in partnership with the expert webinar platform Xtalks where our experts share practical guidance on:
- How to identify key patient-relevant features to be included in your solutions
- How to define patient experience expectations to increase patient preference
- How to generate evidence to support usability and safe use claims in regulatory processes
- How to determine relevant patient KPIs to measure the solutions’ potential market fit
Co-designing Solutions in Partnership with Patients
When a solution is created without consulting patients, patients often use the solution for a short period of time and then stop because it doesn’t add value to their lives or solve their unmet needs.
Healthcare companies can avoid this by leveraging patient-centric co-design in the process of product development using a validated, measurable methodology. Patient-centric design captures the “how” – how patients will use the device and how the device will become a part of their lives both physically and mentally. This approach provides a more holistic view of the right solution that satisfies patient needs. Simply put, with patient-centric co-design, companies prioritize the patients’ perspective, while also considering the environment around the patient.
Dr. Raquel Navarro currently serves as the Insights Manager at Roche Diabetes Care and has made significant strides in reshaping how patient insights translate into strategic decisions. She has successfully designed, implemented, and communicated insights-driven decision-making processes that have unearthed valuable opportunities for patients, caregivers, and healthcare professionals.
Dr. Navarro holds a Master’s degree in human cognitive processes and a Ph.D. in experimental psychology and behavioral neuroscience from the University of Granada.
Eduardo Perez-Guagnelli has extensive experience in consulting healthcare and strategy, user research, design thinking, and other patient-centered design methodologies. He has a strong background in research, design, and manufacturing of medical devices, leading to the development of assistive technologies and implants.
He holds a PhD in Biomedical Engineering, which consisted of the design, testing, and validation of soft robotic implants for tissue regeneration based on clinical, technical, and regulatory requirements.
Giulia Pierini has a wealth of experience in driving marketing and sales for big pharma and as a researcher in the Department of Cellular Biotechnology & Hematology of the University of Rome “La Sapienza”. She has led 20+ strategy projects in the pharmaceutical and medical device industry related to multiple therapeutic areas, including R&D, diagnostic, dialysis, respiratory, and oncology.
She gained knowledge about the pharmaceutical industry at Johnson & Johnson Medical and Bristol Myers Squibb, working in the neurosurgery, neurovascular, and cranio-maxilla facial fields, mainly in the operation room in direct contact with surgeons and patients. She is a fierce supporter of the importance of the impact of business functions on patients’ lives.