Patients as Partners Europe 2026
May 19-20, 2026 | London, United Kingdom
We are thrilled to announce that we will sponsor and speak at Patients as Partners Europe. This conference offers an unparalleled opportunity to hear from leaders in both pharma R&D and patient advocacy on how patient engagement drives greater efficiencies in clinical research and better outcomes.
Join Giulia Pierini, Partner, Strategic Patient Engagement and Advocacy, for the case study presentation “The ROI of Patient Engagement: UCB’s KPI Framework for Clinical Development and Beyond.” See all details below!
Please take the opportunity to meet our team to discover how we can help you build a product strategy that puts patients first. At Alira Health, we consistently engage with patients and patient associations to integrate the patient perspective across product development, support cross-functional efforts from approval to post-launch, and align company goals with patient needs.
About the Case Study Presentation “The ROI of Patient Engagement: UCB’s KPI Framework for Clinical Development and Beyond”
Date: May 19|17:00
This session provides an overview of UCB’s KPI framework for measuring the impact of patient engagement across clinical development. More specifically, it will examine:
- The approach UCB took to operationalize and measure patient engagement impact.
- How UCB gained internal buy-in of cross-functional stakeholders.
- How patient insights can drive meaningful change in clinical development and the touchpoints where patient participation can have the most impact.
- Preliminary findings and next steps to assess impact.
Speakers:
- Danuta Marchi, Global Head of Patient Engagement and Advocacy at UCB
- Giulia Pierini, Partner, Strategic Patient Engagement and Advocacy at Alira Health
Meet Our Speaker
Giulia Pierini
Partner, Strategic Patient
Engagement and Advocacy
Since 2021, Giulia has focused on patient engagement, specializing in converting patient insights, perspectives, and unmet needs into strategic outputs for companies.
Giulia has been a consultant for the pharmaceutical and medical device industry since 2018, working on over 50 strategic projects across therapeutic areas including immunology, dermatology, respiratory, oncology, and rare disease. Prior to her consulting work, Giulia spent four years in marketing and sales for Big Pharma, and two years as a cellular biotechnology and hematology researcher at the University of Rome La Sapienza.
Having worked in an operating room during her experience in sales, Giulia is a fierce supporter of how business functions impact patient experience. She believes that clinical treatment and brand strategies will continue to evolve until they’re chiefly focused on patient expectations.
Meet Our Delegate
Mireia Cortina
Principal, Patient, Access, and Evidence
Discover Our Patient Engagement Expert Resources
Discover how we can help you amplify patient voices and include them in all phases of product development.
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Patient engagement expert Giulia Pierini discusses systematic patient engagement strategies that benefit all healthcare stakeholders.
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Explore innovative ways to gather patient insights for your product development beyond traditional advisory boards.
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Learn how patient experience data strengthens evidence, refines value propositions, and accelerates market access for successful product launches.
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A global pharmaceutical company focused on respiratory, neonatology, rare diseases, and specialty care lacked a systematic approach to enhance the recruitment and retention of diverse patient populations.
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Alira Health mapped 253 CVRM patient advocacy groups across 11 countries, delivering a data-driven strategy to optimize partnerships, advocacy efforts, and differentiation.
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A pharma company had a wealth of patient data on a product in development, and they sought a long-term strategy that would create a continuity of patient engagement.
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