PPS profitABLE
December 2-5, 2025 | Barcelona, Spain
We are thrilled to announce that we will attend and speak at PPS profitABLE. The conference, organized by the Professional Pricing Society, brings together pricing professionals to explore advanced strategies, tools, and insights for value-based and dynamic pricing.
Make sure you join Nerea Blanqué-Catalina on day two of the conference for her session, “Leading with Purpose: How Access Teams Drive Sustainable Value.” Take this opportunity to connect with Nerea and learn how we can help you design actionable sustainability initiatives, maximize access to your solution, and apply innovative pricing strategies.
About Our Presentation “Leading with Purpose: How Access Teams Drive Sustainable Value”
December 4 |15:25 PM
Environmental, Social, and Governance (ESG) requirements are becoming key drivers of market access and reimbursement decisions, with payers and stakeholders increasingly expecting both sustainable and equitable approaches. This session explores how market access professionals can adapt to this evolving landscape. Join us to discover practical ways to integrate health equity into value frameworks, evidence generation, and pricing models, while linking environmental sustainability to payer expectations and company-wide ESG goals.
Meet Our Speaker
Nerea Blanqué – Catalina
Partner, Global Market Access, Pricing and Sustainability
Nerea Blanqué-Catalina is a market access and pricing expert with leadership experience in international pharmaceutical companies. She specializes in global pricing policy, market access, and the intersection of sustainability and healthcare. Nerea has helped companies integrate sustainability into their pricing and market access strategies, effectively communicating with health authorities for national and tender negotiations. Driven by her commitment to sustainable healthcare, Nerea is currently pursuing a Master’s in Sustainability and Social Responsibility at the Catalan Open University.
Our Selected Publications in Pricing and Market Access
Article
Discover key pricing strategies to improve pharmaceutical health equity and price sustainability.
Article
Explore how dual branding in rare disease and oncology drives growth, ensures regulatory compliance, and supports market access and brand differentiation.
Case Study
Alira Health’s market access and oncology expertise, combined with experience in building early payer value stories, helped this pharma client with their radioligland therapy for brain cancer.
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