Management Consulting

Market Opportunity Assessment and Growth Strategy

Actionable insights customized for your business

Find the right opportunities across Pharma, MedTech and Digital Health with Alira Health as your partner. You’ll benefit from comprehensive evaluations and action plans for market approach, access, prioritization, pricing, and challenges.

Strategy backed by research

Alira Health delivers market research based on objective data collection and analysis that targets growth, synergy, economy-of-scale, and revenue opportunities. We’re committed to delivering comprehensive, custom research that leverages a wide range of sources including:
  • Surveys and interviews from focus groups, industry experts, and key opinion leaders
  • Collaboration with clinicians, executives, hospital personnel, distributors, and administrators
  • Government, commercial markets, and global healthcare databases

Comprehensive assessment and planning

As our partner, you’ll work closely with our in-house market access and growth strategy experts to capture the full spectrum of your business goals. Together, we will:
  • Determine key capabilities to sustain and gain competitive advantages – and how to develop or acquire them
  • Map and prioritize the most promising short- and long-term growth opportunities
  • Outline value creation potential for core, adjacent and transformational opportunities in relation to current capabilities
  • Establish key success factors for selected opportunities and build high-level business cases for relevant segments
  • Identify promising targets for inorganic strategies, and, working with our Transaction Advisory practice, acquire targets

A unique four-step approach

Alira Health offers a comprehensive four-step process to identify, map, prioritize, and execute unique strategies to capitalize on market-leading opportunities.

Why choose Alira Health?

With Alira Health as your partner, you will benefit from:

  • Experience across the full healthcare ecosystem
  • Top talent from investment banks and the healthcare industry
  • Integrated market and growth strategy assessment tailored to your business goals

Related news

Market Access
Publications September 28, 2021
Alira Health Published in Business Development & Licensing Journal
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Digital Health Market Access
Publications April 20, 2021
Health Economics Evaluation and Value Proposition for an Antimicrobial Medical Device in the U.S. Market
A health economics evaluation assists companies during product development to better understand the product's impact across the ecosystem and position it appropriately.
Market Access MedTech
Multimedia February 26, 2021
Pricing in MedTech: Disentangling the Roles of Payers, DRGs, and Procurement
Join host Kenny Carberry, Associate Director of Clinical Development, Dan Legg, former Director of Clinical Sourcing at Guy’s & St Thomas at the St Thomas Hospital in London and CEO(...)
Market Access MedTech
Publications December 5, 2020
Critical Success Factors in Market Access
Today’s MedTech market is more concentrated than ever, with critical factors that need to be examined to advance a new product.
Market Access Pharma
Multimedia November 2, 2020
WHO Guideline: Summary of Recommendations on Pharmaceutical Pricing Policies
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Our Parallel Trade Expertise
Alira Health is proud to announce our new collaboration with Mark Inigo Jones, an industry leader in European parallel trade of pharmaceutical products.
Market Access MedTech
News August 29, 2020
Alira Health Starts a New Collaboration with Mark Inigo Jones on Parallel Trade Management
We are pleased to announce a new collaboration with Mark Inigo Jones, an industry leader in European parallel trade of pharmaceutical products.

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