Market Opportunity Assessment and Growth Strategy

Actionable insights customized for your business

Find the right opportunities across Pharma, MedTech and Digital Health with Alira Health as your partner. You’ll benefit from comprehensive evaluations and action plans for market approach, access, prioritization, pricing, and challenges.

Strategy backed by research

Alira Health delivers market research based on objective data collection and analysis that targets growth, synergy, economy-of-scale, and revenue opportunities. We’re committed to delivering comprehensive, custom research that leverages a wide range of sources including:

Surveys and interviews from focus groups, industry experts, and key opinion leaders
Collaboration with clinicians, executives, hospital personnel, distributors, and administrators
Government, commercial markets, and global healthcare databases

Comprehensive assessment and planning

As our partner, you’ll work closely with our in-house market access and growth strategy experts to capture the full spectrum of your business goals. Together, we will:

Determine key capabilities to sustain and gain competitive advantages – and how to develop or acquire them
Map and prioritize the most promising short- and long-term growth opportunities
Outline value creation potential for core, adjacent and transformational opportunities in relation to current capabilities
Establish key success factors for selected opportunities and build high-level business cases for relevant segments
Identify promising targets for inorganic strategies, and, working with our Transaction Advisory practice, acquire targets

A unique four-step approach

Alira Health offers a comprehensive four-step process to identify, map, prioritize, and execute unique strategies to capitalize on market-leading opportunities.

Why choose Alira Health?

With Alira Health as your partner, you will benefit from:

Experience across the full healthcare ecosystem
Top talent from investment banks and the healthcare industry
Integrated market and growth strategy assessment tailored to your business goals