Patient Engagement

Patient-Centric Product Strategy

Build a Product Strategy That Puts Patients First

Partner with us to develop a patient-centric product strategy and value proposition for health authorities based on patient experience data.

A patient-centric product strategy organically embeds the patient perspective both pre- and post-launch. Developing a patient-centric strategy means consistently engaging with patients and patient associations to:

  • capture and insert the patient perspective within each phase of product development.
  • support cross-functional efforts towards product approval, market access, and post-launch plans, using patient insights to showcase the patient perspective in front of authorities.
  • align company goals with patient needs.

Rely on Patient-centric Strategy Across the Whole Lifecycle of the Product

Some common examples of patient-centric opportunities include:

  • Develop a value proposition from the patients’ perspective
  • Test the product’s target product profile during the clinical phase
  • Create a patient-centric value story and objection handler to be presented to health authorities such as the FDA/the EMA, payers, health technology assessment bodies, and key opinion leaders
  • Appraisal of the patient journey to delve into patients’ needs to appraise and rank all the possible solutions from the industry perspective that can cross functionally improve product market fit and penetration while addressing patients’ real-life inputs.

Create Products That Successfully Reach the Market and Truly Benefit Patients

With a patient-centric product strategy, you ensure that:

  • patients can access tailored treatments, developed, and communicated in alignment with their needs.
  • you develop goals and objectives aligned with the patient’s perspective.

Improve the likelihood of treatment approval, market access, presentation, diagnostic, prescription, and adherence rates while allowing patients to access tailored treatments, developed and communicated in alignment with their needs.

Why Partner With Alira Health?

Patients are at the heart of our philosophy. We believe that elevating patient voices is key to transforming healthcare. Partner with us and benefit from our:

  • deep knowledge of patient needs, combined with consulting background.
  • strategic advice and tactics, all backed up by data-driven methodology.
  • robust track record in designing and implementing patient engagement strategies across all product development stages.
  • diverse team of patient engagement strategists that include scientists, engineers, designers, and medical specialists.

Working together to transform healthcare

Developing a lifecycle of patient engagement benefits patients and provides life sciences organizations with impactful insights and measurable results for their business.

Contact us
Annabel de Maria Bosch - Chief Patient Officer
Annabel de Maria
Chief Patient Officer
Elevating patient voices is key to transforming healthcare. We connect clients and patients, creating actionable insights that serve stakeholders and highlight patient concerns and values.

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