Susan Irving is Chief Marketing Officer at Alira Health. She is a growth-oriented marketing leader who combines strategic insight, customer understanding, and commercial execution to help organizations strengthen market positioning, accelerate growth, and deepen engagement.

Susan partners with executive teams to shape brand, go-to-market, and growth strategies across the healthcare and life sciences landscape. Her experience spans product marketing, commercial strategy, demand generation, and market development, helping organizations navigate transformation and changing market dynamics.

With more than 25 years of experience spanning strategy consulting, research and advisory services, and marketing leadership, Susan has led marketing and go-to-market organizations across healthcare, life sciences, and analytics companies. She is particularly interested in the evolving role of artificial intelligence in marketing and its impact on customer engagement, market reach, and organizational effectiveness.

Susan holds an MBA from the University of Virginia Darden School of Business and a Bachelor of Arts from Tufts University.

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